No matter what line of work you are in, having a professional-looking website to promote your business online is an absolute must.
If you are web savvy enough to build a new site, here are 3 tips to help your digital platform compete effectively in the online marketplace.
This might sound like a no-brainer, but securing a domain that is suited to your business is vital.
The web address is the entry point to your site, so you want to ensure it’s relevant and pertinent to web searches for your business.
- Make it easy to spell. Don’t use slang, or obscure words.
- Keep it as short as possible. The shorter it is, the easier it is to remember
- Create an SEO-friendly URL. Try to come up with an SEO-friendly website address that contains keywords and geo-location; for example, www.BarrieElectrician.com.
Describe Your Business Accurately
Let people know who you are and what you do as soon as they see your site.
Make sure your main homepage banner and any other banners are visual representations of your products or services. Further, include an introductory blurb at the top of the page that describes who you are and what you do.
Additionally, make sure both your main and footer navigation menus have “About Us” page links. This way visitors can quickly (and easily) read about your business in depth.
Content, Content, Content
The quantity of content and how fresh it is are important to search engines, so it’s essential that you regularly publish quality posts on your site.
If you want to rank on page one of search engine results and inspire people to keep coming back, you MUST update your website with new and relevant content as often as possible.
In addition to static page content and articles, an excellent form of content to post is testimonials.
Asking for testimonials from your customers and then publishing them is an easy and efficacious way to post fresh, high-quality content on your site.
Moreover, testimonials can make your business more attractive, and seem more “real” to potential customers.
Let Expagefy Do The Heavy Lifting
You can hit the ground running with these tips.
However, if you don’t have the time or the skills to develop your own website, Xpagefy can do it for you!
Xpagefy is a cloud-based development platform that allows anyone to build a stunning website for themselves.
Their user-friendly tool comes with professional themes that can be easily adapted to your web needs. The website building tool is designed for anyone at any level of technical expertise.
You can find out more about Xpagefy and see examples of how easy it is to use their software right here!