3 Tips To Increase Your Online Presence In 2023
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No matter what line of work you are in, having a professional-looking website and an online presence to promote your business online is an absolute must.
As we head into 2023, we’ve compiled a list of 3 tips to help your digital platforms compete effectively in the online marketplace.
Domain Dominance
This might sound like a no-brainer, but securing a domain that is suited to your business is vital.
The web address is the entry point to your site, so you want to ensure it’s relevant and pertinent to web searches for your business.
- Make it easy to spell. Don’t use slang, or obscure words.
- Keep it as short as possible. The shorter it is, the easier it is to remember
- Create an SEO-friendly URL. Try to come up with an SEO-friendly website address that contains keywords and geo-location; for example, www.BarrieElectrician.com.
Be Graphic And Colourful
A picture may be worth a thousand words, but graphic design can be worth thousands of dollars in any business.
Graphic design is more than just aesthetics — it’s a type of communication between your business and your audience. Good businesses use graphics to inform, engage, and persuade prospective customers.
So it’s vital to have the right kind of graphics for your brand! And specifically, get your colour scheme right.
Set Content Goals
Content can make or break a website. It’s that important. The quality and relevance of a website’s content can determine the success or failure of a site, and ultimately, whether visitors choose to do business with your company.
So it’s vital that you have a specific purpose for all the content on your site, social platforms and anywhere else you have a digital presence.
What purpose does your content serve? Are you looking to establish yourself or your company as an authority in your field? Sell products? Educate website visitors? What are the relevant keywords and SEO phrases that will generate the most traffic to your site? Starting with the end in mind will ensure your content is geared towards delivering the outcomes you want.
Let Expagefy Do The Heavy Lifting
You can hit the ground running with these tips.
However, if you don’t have the time or the skills to develop your own website, Xpagefy can do it for you!
Xpagefy is a cloud-based development platform that allows anyone to build a stunning website for themselves.
Their user-friendly tool comes with professional themes that can be easily adapted to your web needs. The website building tool is designed for anyone at any level of technical expertise.
You can find out more about Xpagefy and see examples of how easy it is to use their software right here!
