No matter what line of work you are in, having a robust online presence to promote your business online is an absolute must.
And that presence is built on content! But what kinds of content do you need? Scroll on for 3 tips to help your digital platform compete effectively in the online marketplace.
This might sound like a no-brainer, but securing a domain that is suited to your business is vital.
The web address is the entry point to your site, so you want to ensure it’s relevant and pertinent to web searches for your business.
- Make it easy to spell. Don’t use slang, or obscure words.
- Keep it as short as possible. The shorter it is, the easier it is to remember
- Create an SEO-friendly URL. Try to come up with an SEO-friendly website address that contains keywords and geo-location; for example, www.BarrieElectrician.com.
Word-of-mouth and customer endorsements on social media and rating sites have big impacts.
In fact, as much as 93% of consumers say online reviews affect their purchasing decisions.
For this reason, companies must make customer experience a priority with the right resources and processes to deliver excellence every day.
Moreover, testimonials can make your business more attractive, and seem more “real” to potential customers.
And when you have those positive experiences, be sure to document them prominently on your site in a reviews section!
The explosion of video content over the last 5 years means that every company or business needs to be using video in their marketing and throughout their digital footprint.
Whether it’s behind the scenes footage, thought leadership videos from yourself or other influencers in your industry talking up trends and insights, or live demonstrations of your product or services, you simply cannot have enough video.
Let Expagefy Do The Heavy Lifting
You can hit the ground running with these tips.
However, if you don’t have the time or the skills to develop your own website, Xpagefy can do it for you!
Xpagefy is a cloud-based development platform that allows anyone to build a stunning website for themselves.
Their user-friendly tool comes with professional themes that can be easily adapted to your web needs. The website building tool is designed for anyone at any level of technical expertise.
You can find out more about Xpagefy and see examples of how easy it is to use their software right here!